Mori Sushi Dubai Launch
MO4 sent out 200 Japanese animal kigurumi (animal onesies) to influencers and media inviting them to the opening of Mori Sushi. A teaser photoshoot was organised before the main event at Tee and Putt where eight influencers were invited to play a round of glow in the dark crazy golf dressed in their onesies. On the day the animals came out to play! The city went wild as herds of giraffes, monkeys and even unicorns and dinosaurs descended upon Mori sushi to feast on rolls of fusion sushi. An anime make up artist transformed guests into Japanese manga characters while DJ Isaac Levier spun the coolest beats. What ended up happening was that the guests dressed in their onesies became another form of entertainment. Over 300 guests indulged in elaborate platters of unlimited sushi and fruity colourful kakigori (snow cones).